British Designer Launches Soft Seating Range Inspired by Danish ‘hygge’

Northumberland headquartered soft furnishings designer icon™ has launched its autumn-winter range designed to encourage a hygge lifestyle at home.

People all over the globe are now embracing the relaxed Danish way of life, known as hygge, for its positive concept on maintaining a sense of wellbeing and enjoying moments of cosiness with family and friends regularly.

The new icon™ range includes three collections known as Earthern Soul: Colour-Pop, Modern Luxe and Cosy Classics. Each themed collection was curated to inspire people to style their living spaces in a way that embraces hygge and expresses their personality.

The cosy soft seating and stylish accessories are made in trend-led colours, touchable fabrics and feature contemporary prints and patterns. The wide variety of products are designed to be coordinated together for a bold and inviting look.


icon™ head of product design Allison Chatten said: “The art of hygge means to live well, and at home this means enjoying the simple everyday pleasures. This is completely mirrored in what the icon™ design ethos has always been about.

“We create beautiful soft seating that is designed to celebrate the everyday moments at home. Our boldy coloured footstools encourage people to gather together and be social, our thick faux fur bean bags invite you to sink into them and indulge, and our stylish patterned throws are perfect for nestling under with loved ones.

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“With our new autumn-winter range we have taken retro style references and blended them with minimalist, yet warm interior trends. Scandinavian design has been a consistent styling theme throughout with simplistic and practical designs that look and feel amazing. We have used layering to add depth & interest through contrasting textures such as quilted and patterned fabrics on footstools and piped edges on cushions.

“An icon™ living space has a warm, cosy atmosphere that is welcoming and enhances a sociable lifestyle. The hygge way of life has become an international phenomenon and it’s something as a design team at icon™, and as individual people, we inherently believe in. The new collection is something all of us at icon™ would be proud to have and enjoy living well with in our homes.”

The full icon™ collection can be viewed at and is available to buy now with prices starting at £14.99.

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