furniture THAT will live with you

We are excited to reveal the launch of our first in-store retail brand Ayla will be taking place at this year’s January Furniture Show. 

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Ayla will bring innovation to the growing UK soft-seating category with design-centric concepts that respond to today’s living spaces and consumers.

We don’t want to reveal too much, but let’s just say Ayla furniture will live with you.

Our flexible retail-ready business model will offer retailers the opportunity to differentiate whilst exploiting an expanding category.

If you’re a journalist, we can share with you some exciting details about the launch please contact information please call Matt Cornish, Davina Consoli or Jan Turner at AKA PR on 01756 795374 or email:

You might have already spotted us in the press.

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If you’re a lifestyle furniture retailer, we can offer you:

  • The opportunity to differentiate with innovative soft-seating concepts that are relevant to your customers, at the right price

  • Incremental sales in the underdeveloped soft seating category

  • A range of furniture items from pick up and go purchases, to space-saving furniture concepts

  • Full POS, window display and marketing support package

  • Flexible business model with a range of delivery options, designed to reduce your risk, whatever your model, we can make it work for you!

  • Lead times of < 1 week

  • Dedicated sales and customer service team

  • Business development manager with experience in the furniture industry

Fill out our contact form for further information on our trade terms.

Take a look at our education brand Eden Learning Spaces to understand how we have used our philosophy of ‘space, place, occasion, people’ to create an entirely new category in the education furniture sector and achieve deep national distribution and double-digit year-on-year growth in a declining market (BESA).

We are confident in our ability to carve out the soft-seating category with a new brand, in a new market, because we have done it before with great success!
— Mark Dolder, Managing Director
Ayla embraces furniture design from a soft-seating perspective, free of the restrictions of traditional forms and categories.
— Allison Chatten, Head of Design