small footprint, flexible furniture for a life that’s larger than TODAY’S living room

Ayla brings a new dimension to the growing UK soft seating category with design-centric soft seating concepts that respond to today’s living spaces and consumers.


Breathing life into dead space and moving beyond the methods of traditional furniture making, Ayla’s innovative concepts give your customers greater freedom to live the way they want, no matter how large or small their space.


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In the creation of Ayla the designers took a human-centred approach, considering how people interact with today’s living spaces. We fused our background in soft-seating with the knowledge of expert furniture makers to create a striking collection. Ayla adds a fresh perspective to upholstered furniture and a new living concept to the market.

Ayla embraces furniture design from a soft-seating perspective, free of the restrictions of traditional forms and categories.
— Allison Chatten, Head of Design

We are proud to be a part of the British furniture manufacturing industry


You might have already spotted us in the press!


The Opportunity : Take a Seat for a New Audience

Ayla offers retailers the opportunity to be part of the growing soft seating category,
gaining incremental sales by offering:

  • Design led small footprint seating solutions that your customers cannot currently find in-store

  • A range of soft seating solutions from pick up and go accessories, to space-maximising furniture concepts

  • The flexibility to merchandise alongside your best sellers to enhance your existing offering

  • Eye catching designs and display solutions to bring a fresh look to your store

  • A full POS, window display and marketing support package

  • A flexible business model with a range of delivery options, designed to reduce your risk, whatever your model

  • A dedicated business development manager, sales and customer service team

  • Lead times from as little as one week


Over 80% of the UK population now live in urban areas


The home is the root of everyday life, you live, work and play in one space.


For many people, life has become larger than today’s living room


The average British living room has shrunk by a third since the 1970s – but furniture hasn’t


Furniture needs to keep pace with the mood of the moment


People are looking
for furniture that
is more agile & responsive to the
way they live

Discover Ayla
To discover more about the Ayla Brand click the links below

Save 10% and benefit from Free Delivery with our AW19 Introductory Offers
To take advantage of this offer call 07803 626 096 or email below.

Offer expires 30th September 2019

Connect with Ayla
If you wish to make an appointment with our Business Development Manager,
email ayla@bazaar-group.uk or call +44 (0)7803626096.

Keep up to date with the latest news on Facebook and Instagram.

PR Requests
For details about the launch please contact Davina Consoli or Jan Turner
at AKA PR on +44 (0)1756795374 or email info@akapr.co.uk

We are confident in our ability to carve out the soft-seating category with a new brand, in a new market, because we have done it before with great success!
— Mark Dolder, Managing Director

Take a look at our education brand Eden Learning Spaces to understand how we have used our philosophy of ‘space, place, occasion, people’ to create an entirely new category in the education furniture sector and achieve deep national distribution and double-digit year-on-year growth in a declining market (BESA).