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small footprint, flexible furniture for a life that’s larger than TODAY’S living room

We are excited to reveal the launch of our first in-store retail brand Ayla will be taking place at this year’s January Furniture Show. 

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Ayla will bring a new dimension to the growing UK soft seating category with design-centric soft seating concepts that respond to today’s living spaces and consumers.

Breathing life into dead space and moving beyond the methods of traditional furniture making, Ayla’s innovative concepts give your customers greater freedom to live the way they want, no matter how large or small their space.

 
 

If you’re a lifestyle furniture retailer, we can give you the opportunity of incremental sales by:

  • Offering you a new category seating collection that will enhance rather than challenge your existing furniture collection

  • Design led seating solutions for smaller homes that your customers cannot currently find in-store

  • A range of furniture items from pick up and go accessories, to space-maximising furniture concepts

  • Full POS, window display and marketing support package to bring a fresh look to your store

  • Flexible business model with a range of delivery options, designed to reduce your risk, whatever your model, we can make it work for you!

  • Lead times from as little as one week

  • Dedicated sales and customer service team

  • Business development manager with experience in the furniture industry

The Opportunity

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Over 80% of the UK population now live in urban areas

 
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The home is the root of everyday life, you live, work and play in one space.

 
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For many people, life has become larger than today’s living room

 
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The average British living room has shrunk by a third since the 1970s – but furniture hasn’t

 
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Furniture needs to keep pace with the mood of the moment

 
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People are looking
for furniture that
is more agile & responsive to the
way they live

If you wish to make an appointment with our Business Development manager, you can email us at ayla@bazaar-group.uk or call us on +44 (0)7803626096.


If you’re a journalist, we can share with you some exciting details about the launch please contact information please call Matt Cornish, Davina Consoli or Jan Turner at AKA PR on +44 (0)1756795374 or email info@akapr.co.uk

You might have already spotted us in the press.

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Take a look at our education brand Eden Learning Spaces to understand how we have used our philosophy of ‘space, place, occasion, people’ to create an entirely new category in the education furniture sector and achieve deep national distribution and double-digit year-on-year growth in a declining market (BESA).

We are confident in our ability to carve out the soft-seating category with a new brand, in a new market, because we have done it before with great success!
— Mark Dolder, Managing Director
Ayla embraces furniture design from a soft-seating perspective, free of the restrictions of traditional forms and categories.
— Allison Chatten, Head of Design

AYLA News