Bazaar Group winners at CIPD Awards


Bazaar Group are delighted to announce they have won the HR&D Excellence in SMEs Award at the CIPD North East Awards.

The high profile awards recognise organisations who place people at the heart of their business and invest in Human Resources as a strategy to achieving growth.  

As an Investor in People and award winning employer, this latest win is a huge source of pride to the whole team.

We are absolutely thrilled to have won the HR&D Excellence in SMEs Award. This really is an award for the whole team, which celebrates our values and our passion for what we do. We are incredibly proud of our people and look forward to continuing to deliver best in field HR&D practice to support the growth of the business.
— Helen Svensson, HR Manager

With a highly talented and engaged team, Bazaar Group look forward to further successes as the business continues to grow.

Bazaar Group finalists in CIPD Awards


We’re delighted to announce that Bazaar Group have been shortlisted for the Excellence in SME HR&D Award at the 13th annual CIPD North East of England Awards. The award recognises businesses with less than 250 employees who demonstrate strong HR&D practice, contributing to measurable business results. As a Company built on strong values, we are incredibly proud of our whole team for the nomination.

The Awards Ceremony will be held on the 20th June 2019 in Newcastle and we’ll be keeping everything crossed for a win for Bazaar Group!



Leading British soft fill furnishings manufacturer Bazaar Group has joined the British Furniture Manufacturers (BFM).

The Cramlington-based manufacturer recently launched its first in-store retail collection Ayla at the January Furniture Show (JFS) having already established itself as a leading online specialist in soft seating.

Said Philippe Galland, Bazaar Group’s head of sales and marketing: “The membership demonstrates our commitment to flying the flag for homegrown products and our support for the British furniture and furnishings sector.

“We are keen to provide retailers with the assurance that we are delivering the highest standards with product quality and industry requirements.”

Said Nick Garratt, BFM md: “We are delighted to welcome Bazaar Group into membership of BFM and I look forward to working with them going forwards. It is always nice to welcome young, fast growing companies into our membership and Bazaar Group are particularly interesting because they have a great reputation for product design and innovation.”

Bazaar Group has enjoyed considerable growth since its humble beginnings in 2003 when it was set up in founder Jayne Dolder’s spare room. Its brands include Icon, Eden Learning Spaces, Bean Bag Bazaar, Bambeano and Ayla.



British soft-furniture specialist Bazaar Group is set to bring a new dimension to the furniture sector with the launch of a next generation seating concept at the 2019 January Furniture Show (Birmingham NEC on January 20-23).

The company’s concept-led soft seating brand is called Ayla, Ayla aims to bring incremental sales to furniture retail by meeting the needs of customers with limited space with seven unique pieces due to be exclusively revealed at the show,

Managing director Mark Dolder said: “Bazaar Group has enjoyed significant growth over the past 11 years, and now sees a need for accessible and innovative design-led soft seating within the UK bricks and mortar furniture sector. We know that soft seating is a growing category as a result of its practicality for modern living, so we are delighted to be bringing this exciting offer to retailers.”

Launched in 2005, Bazaar Group was born when owner and creative director Jayne Dolder recognised an opportunity to evolve soft-fill contemporary seating and began selling to her friends and family.

Since then, the self-funded company has been leading innovation in the soft seating category, enjoying consistent double digit year-on-year growth. It has doubled its workforce every five years, and now operates from a 42,000 sq ft commercial premises in Northumberland, with a seven-figure turnover.
Bazaar Group has built up a strong logistics operation, and Mark added: “Our experienced operations and customer care team enables us to offer a variety of distribution packages for retailers, with lead times under a week.

“This could allow stores to carry only display items, which, by their nature, are easily moved around stores for lifestyle features, limiting the risk of carrying large quantities of stock.

“We know we have a collection that differs from anything else in the market, that retailers and their customers are going to love, all packaged up in an efficient and flexible model for the buyer. We are perfectly positioned to continue to carve out the soft seating category in the retail sector, bringing innovation to bricks and mortar stores and offering the retailer the opportunity to differentiate.”

Space to breath with Serenity - New for Spring/Summer 2018


Harnessing the space to breathe trend, the Bazaar Group’s Summer/Spring 2018 collection offers an ingenious new take on outdoor furniture.

Inspired by the simplicity and tranquillity of nature the Serenity collection has been designed to inspire a re-connection with the great outdoors.

Without a shed or garage for storage through the seasons it can be difficult to make the most of your outdoor space. Icon have set it as their mission this Spring/ Summer to enable people to connect with themselves, the outdoors, and their loved ones however limiting their space.

Icon designer Allison Chatten explains:

“The Serenity collection is essentially a portable oasis, the ingenious fabric is both softly woven and water resistant, so can be used in the home all year round and taken outdoors when the sun decides to shine, it’s even stain repellent so it really is an exciting fabric technology.”

Icon has undertaken a body of research on the topic of well being and how people living in the city really feel. Having the space to connect with friends and family, space to relax and the ability to get fresh air and sunshine are essential factors to feeling well and content.

Philippe Galland, head of sales and marketing at Bazaar Group, said:

“Feeling well and content is the most important thing on this earth! We want to energise people by giving them the space to re-connect with friends, family and nature, and we won’t let a lack of outdoor space or storage get in the way of this essential human need, it’s something we are very passionate about. This furniture lives with you, moves with you, goes wherever you go, helping you to re-discover what it means to be human.”

The team at Icon design and make each item by hand, and in celebration of the launch of the new ‘Serenity collection’ they have purchased £200 worth of vouchers for one lucky winner to spend on a retreat away from the stresses and strains of city life. Entry details can be found here.

The star of the collection is the Serenity Connecting Cushions, which can be used on their own, or as modular, adaptable informal floor seating or on eco pallet seating. Easy to connect and separate with a zip hidden by the overhanging seam, the colours can be mixed and matched to create an eclectic bohemian look.

The cushions have just the right balance of firmness, holding their shape while also offering comfort. But they really come into their own when joined up. For example, connecting two cushions together and leaned against a wall creates a simple seat with a back-rest, while fitting eight or ten together makes for a cosy, low level sofa.

The Serenity Lounger lives up to its name, a laid-back seat with its soft-fill designed to mould to the body’s form. Perfect for reading, sunbathing or simply informal chats inside or out with friends.

The Eclipse Stool is strong, stable but surprisingly light.  Perfect as an extra seating option, its unobtrusive size is easy to take from room to room. When placed alongside the connecting cushions or Serenity Lounger, it’s also at the perfect height to be used as a side-table for books, tablets or refreshments.

The collection is made from water and stain repellent fabrics that are soft and pleasant to the touch with a quality weave.



New British brand launches responsive design at London Design Week


Engineering dynamic designs that respond to human interaction, new design house Leda®is set to challenge the way we think about furnishing the home.

Unlike many furniture brands that begin with a pre-conceived idea of what a chair should look like and how an individual should behave; Leda® begins its design process with an analysis of the human body and mind, aiming to enhance the individual’s enjoyment of, and participation in; life.

In an interview with the creators, Philippe Galland ‘Leda® Visionary’ explains:

“It is our vision at Leda®, to challenge the way people think about a piece of furniture. We believe flexible spaces that adapt to the individual encourage living presently and effortlessly. Disruptive by nature, and with the celebration of individuality the driving heartbeat of our collective creativity, we are here to flex the boundaries of design and perception.”

‘Dynamism & Sensory Designer’ Allison Chatten goes on to reveal:

“Furniture is gradually moving from rigid, historic archetypes towards modularity and flexibility. Leda® radically extends this principle, rather than creating forms that human’s have to shape themselves to, Leda® designs literally change their form in response to the body; the definition of dynamism.”

The design house disrupts the market revealling the first of its creations ‘The Wing’ at London Design Fair in September.

Allison goes on to describe the inspiration behind the responsive design:

“Inspired by intricate structures found in nature’s own laboratory the Wing displays organic patterns proudly in its splayed corners and yet it is indisputably a creation of mankind. It carries a soft suppleness in its flexible form and the delicate lightness of it’s presence. It is this intriguing juxtaposition that we wanted to explore, as the human condition itself is full of contradictions.”

It’s clear that the true essence of this creation can only be revealed in person by engaging with the design, as ‘Leda® Guardian, Deviser & Storyteller’ explains:

“It’s dynamic design responds to the body in ways that no traditional seat could; for a wholly synesthetic experience.”


2017 Interior Trends - Urban Palm House


Inspired by opulent palm houses of the Victorian era, mixed with the necessities of everyday modern living, comes the Urban Palm House trend. Vivid prints of botanicals and ochre coloured accessories give this sophisticated style its contemporary, vogue appeal. Discover the trend with designer guidance from Icon expert, Allison Chatten.


The Urban Palm House Trend

The hottest design trend for spring-summer 2017 has captured the essence of the indoor-outdoor lifestyle. Urban Palm House perfectly fuses nature with sophisticated modern living, making the look translatable from indoor to outdoor spaces. We’ve seen botanicals and tropical trends previously, but what we haven’t seen is the sophisticated edge of the Urban Palm House trend. This is drawn from its opulent, colonial influences. In styling this trend a balance of traditional and contemporary is essential, blending natural materials and pops of bright, yet earthy colour, and finished with metallic detailing.

Pantone’s 2017 colour of the year, Greenery, is also showcased in all its finery with this trend. Featuring palm leaf prints and beautifully patterned accessories, Greenery is brought to life in the most vivid way.


A Design for Summer Life

Icon’s Allison Chatten says: “Earthen souls that are naturally drawn to the outdoors in summertime will be equally enraptured with the Urban Palm House for its effortless indoor-outdoor way of living.

“Accessories suited to this trend should encourage the fluidity of modern life. Cushions, throws and relaxed soft seating should be easy to pick up and take outside when the occasion calls for it.

“The Urban Palm House trend feels spectacular both as a dramatic indoor lounge area that beckons you in, or as a sophisticated rooftop hideaway that friends won’t want to leave.”


Living the Trend

Icon’s Allison Chatten says: “Our spring-summer 17 collection at Icon is inspired by the Scandinavian concept of hygge, which means to live well and enjoy everyday small things. The hygge concept mixed with chic detailing, helps capture the Urban Palm House trend to the finest degree.

“Decorative zips, contrast-coloured stitching and woven fabrics provide the perfect mix of earthy texture and high-end sophistication. Soft seats encourage relaxed socialising and stylish throws help beat the evening chill. Finally, practical design choices have made this collection suitable for life outdoors as well as in the home, with hydro-weave technology enabling an interior, design-led look that is resistant to water.

“Try to experience the true purpose of the Urban Palm House trend with beautifully designed and made furnishings that help you to embrace every spring-summer moment with the ones you love.”

Four Hot Interior Trends for Spring-Summer 2017


As head of design and development at British soft furnishings brand & design house Icon, Allison Chatten knows just what will be in vogue for the home and garden this coming year.

Here Allison explains the top interior trend picks for spring-summer 2017, including how to use Pantone’s Colour of the Year, Greenery.



“The start of spring brings the beautiful awakening of nature; with blossoms in full bloom and wildlife bouncing with energy. Stirring our senses with the hazy memories of carefree summers the Daydreams trend tempts a youthful soul.

The colour palate of this trend is rooted in dusky pinks and sky blues, amped up with punches of buttermilk yellow and complementary soft green, teal and nudes. Stylistically, prints either take a deconstructed, geometric direction with loose repeats that feel light and weightless, or wild and whimsical meadow florals let us drift off into a dream.”


Blok Party

“With spring and summer comes the need to feel social and expressive once again. No longer are we hibernating indoors with muted lighting and cups of hot chocolate, but feeling ready for the warmth and vibrancy of joy-filled gatherings. The Blok Party trend captures the essence of this totally spring-summer vibe.

Bold and striking colour block combinations of aqua blue and amethyst are set off with graphic textures for an urban appeal. Outlines in black and white give this trend its modern-retro feel.”


Stripe Action

“Stepping out of the darkness and into a season full of life is best represented with an abundance of colour and pattern, which is where the dramatic Stripe Action print and pattern trend comes into play.

Pair the Blok Party trend with stripes in every form for a truly contemporary look. Bold and contrasting, abstract and novel, oversized and miniature; the mixture is key as stripes take centre stage in 2017. In this pattern direction is playful, it depicts a sense of energy reflected by the seasonal change, with chevrons, zigzags, straight and broken lines.”


Opulent Jungle

“As the days get longer, those that revelled in the warm mustard & deep teal hues of the autumn are drawn to the natural beauty of the garden. We all long for an Indian summer to hold on to our new-found outdoor lifestyle for as long as possible. With the Opulent Jungle trend you can bring a touch of tropical paradise closer to home.

Banana leaf prints and other jungle foliage is a staple of this trend, in olive hues and softened khakis for a sophisticated look. Here is where Pantone’s 2017 Colour, Greenery, plays a big part. Mixed with ochre shades, metallic copper and oak and walnut wood, this look is soothing with a touch of luxury, perfect for hot summer days outdoors, and bringing a sense of the tropics indoors.”


With an abundance of exciting style trends to explore in 2017, discover which one ignites your imagination. Then simply unwind and enjoy every fleeting moment of British spring-summer time with the ones that matter most.