Leading British soft fill furnishings manufacturer Bazaar Group has joined the British Furniture Manufacturers (BFM).

The Cramlington-based manufacturer recently launched its first in-store retail collection Ayla at the January Furniture Show (JFS) having already established itself as a leading online specialist in soft seating.

Said Philippe Galland, Bazaar Group’s head of sales and marketing: “The membership demonstrates our commitment to flying the flag for homegrown products and our support for the British furniture and furnishings sector.

“We are keen to provide retailers with the assurance that we are delivering the highest standards with product quality and industry requirements.”

Said Nick Garratt, BFM md: “We are delighted to welcome Bazaar Group into membership of BFM and I look forward to working with them going forwards. It is always nice to welcome young, fast growing companies into our membership and Bazaar Group are particularly interesting because they have a great reputation for product design and innovation.”

Bazaar Group has enjoyed considerable growth since its humble beginnings in 2003 when it was set up in founder Jayne Dolder’s spare room. Its brands include Icon, Eden Learning Spaces, Bean Bag Bazaar, Bambeano and Ayla.



British soft-furniture specialist Bazaar Group is set to bring a new dimension to the furniture sector with the launch of a next generation seating concept at the 2019 January Furniture Show (Birmingham NEC on January 20-23).

The company’s concept-led soft seating brand is called Ayla, Ayla aims to bring incremental sales to furniture retail by meeting the needs of customers with limited space with seven unique pieces due to be exclusively revealed at the show,

Managing director Mark Dolder said: “Bazaar Group has enjoyed significant growth over the past 11 years, and now sees a need for accessible and innovative design-led soft seating within the UK bricks and mortar furniture sector. We know that soft seating is a growing category as a result of its practicality for modern living, so we are delighted to be bringing this exciting offer to retailers.”

Launched in 2005, Bazaar Group was born when owner and creative director Jayne Dolder recognised an opportunity to evolve soft-fill contemporary seating and began selling to her friends and family.

Since then, the self-funded company has been leading innovation in the soft seating category, enjoying consistent double digit year-on-year growth. It has doubled its workforce every five years, and now operates from a 42,000 sq ft commercial premises in Northumberland, with a seven-figure turnover.
Bazaar Group has built up a strong logistics operation, and Mark added: “Our experienced operations and customer care team enables us to offer a variety of distribution packages for retailers, with lead times under a week.

“This could allow stores to carry only display items, which, by their nature, are easily moved around stores for lifestyle features, limiting the risk of carrying large quantities of stock.

“We know we have a collection that differs from anything else in the market, that retailers and their customers are going to love, all packaged up in an efficient and flexible model for the buyer. We are perfectly positioned to continue to carve out the soft seating category in the retail sector, bringing innovation to bricks and mortar stores and offering the retailer the opportunity to differentiate.”