Leading British soft fill furnishings manufacturer Bazaar Group has joined the British Furniture Manufacturers (BFM).

The Cramlington-based manufacturer recently launched its first in-store retail collection Ayla at the January Furniture Show (JFS) having already established itself as a leading online specialist in soft seating.

Said Philippe Galland, Bazaar Group’s head of sales and marketing: “The membership demonstrates our commitment to flying the flag for homegrown products and our support for the British furniture and furnishings sector.

“We are keen to provide retailers with the assurance that we are delivering the highest standards with product quality and industry requirements.”

Said Nick Garratt, BFM md: “We are delighted to welcome Bazaar Group into membership of BFM and I look forward to working with them going forwards. It is always nice to welcome young, fast growing companies into our membership and Bazaar Group are particularly interesting because they have a great reputation for product design and innovation.”

Bazaar Group has enjoyed considerable growth since its humble beginnings in 2003 when it was set up in founder Jayne Dolder’s spare room. Its brands include Icon, Eden Learning Spaces, Bean Bag Bazaar, Bambeano and Ayla.

Space to breath with Serenity - New for Spring/Summer 2018


Harnessing the space to breathe trend, the Bazaar Group’s Summer/Spring 2018 collection offers an ingenious new take on outdoor furniture.

Inspired by the simplicity and tranquillity of nature the Serenity collection has been designed to inspire a re-connection with the great outdoors.

Without a shed or garage for storage through the seasons it can be difficult to make the most of your outdoor space. Icon have set it as their mission this Spring/ Summer to enable people to connect with themselves, the outdoors, and their loved ones however limiting their space.

Icon designer Allison Chatten explains:

“The Serenity collection is essentially a portable oasis, the ingenious fabric is both softly woven and water resistant, so can be used in the home all year round and taken outdoors when the sun decides to shine, it’s even stain repellent so it really is an exciting fabric technology.”

Icon has undertaken a body of research on the topic of well being and how people living in the city really feel. Having the space to connect with friends and family, space to relax and the ability to get fresh air and sunshine are essential factors to feeling well and content.

Philippe Galland, head of sales and marketing at Bazaar Group, said:

“Feeling well and content is the most important thing on this earth! We want to energise people by giving them the space to re-connect with friends, family and nature, and we won’t let a lack of outdoor space or storage get in the way of this essential human need, it’s something we are very passionate about. This furniture lives with you, moves with you, goes wherever you go, helping you to re-discover what it means to be human.”

The team at Icon design and make each item by hand, and in celebration of the launch of the new ‘Serenity collection’ they have purchased £200 worth of vouchers for one lucky winner to spend on a retreat away from the stresses and strains of city life. Entry details can be found here.

The star of the collection is the Serenity Connecting Cushions, which can be used on their own, or as modular, adaptable informal floor seating or on eco pallet seating. Easy to connect and separate with a zip hidden by the overhanging seam, the colours can be mixed and matched to create an eclectic bohemian look.

The cushions have just the right balance of firmness, holding their shape while also offering comfort. But they really come into their own when joined up. For example, connecting two cushions together and leaned against a wall creates a simple seat with a back-rest, while fitting eight or ten together makes for a cosy, low level sofa.

The Serenity Lounger lives up to its name, a laid-back seat with its soft-fill designed to mould to the body’s form. Perfect for reading, sunbathing or simply informal chats inside or out with friends.

The Eclipse Stool is strong, stable but surprisingly light.  Perfect as an extra seating option, its unobtrusive size is easy to take from room to room. When placed alongside the connecting cushions or Serenity Lounger, it’s also at the perfect height to be used as a side-table for books, tablets or refreshments.

The collection is made from water and stain repellent fabrics that are soft and pleasant to the touch with a quality weave.



2017 Interior Trends - Urban Palm House


Inspired by opulent palm houses of the Victorian era, mixed with the necessities of everyday modern living, comes the Urban Palm House trend. Vivid prints of botanicals and ochre coloured accessories give this sophisticated style its contemporary, vogue appeal. Discover the trend with designer guidance from Icon expert, Allison Chatten.


The Urban Palm House Trend

The hottest design trend for spring-summer 2017 has captured the essence of the indoor-outdoor lifestyle. Urban Palm House perfectly fuses nature with sophisticated modern living, making the look translatable from indoor to outdoor spaces. We’ve seen botanicals and tropical trends previously, but what we haven’t seen is the sophisticated edge of the Urban Palm House trend. This is drawn from its opulent, colonial influences. In styling this trend a balance of traditional and contemporary is essential, blending natural materials and pops of bright, yet earthy colour, and finished with metallic detailing.

Pantone’s 2017 colour of the year, Greenery, is also showcased in all its finery with this trend. Featuring palm leaf prints and beautifully patterned accessories, Greenery is brought to life in the most vivid way.


A Design for Summer Life

Icon’s Allison Chatten says: “Earthen souls that are naturally drawn to the outdoors in summertime will be equally enraptured with the Urban Palm House for its effortless indoor-outdoor way of living.

“Accessories suited to this trend should encourage the fluidity of modern life. Cushions, throws and relaxed soft seating should be easy to pick up and take outside when the occasion calls for it.

“The Urban Palm House trend feels spectacular both as a dramatic indoor lounge area that beckons you in, or as a sophisticated rooftop hideaway that friends won’t want to leave.”


Living the Trend

Icon’s Allison Chatten says: “Our spring-summer 17 collection at Icon is inspired by the Scandinavian concept of hygge, which means to live well and enjoy everyday small things. The hygge concept mixed with chic detailing, helps capture the Urban Palm House trend to the finest degree.

“Decorative zips, contrast-coloured stitching and woven fabrics provide the perfect mix of earthy texture and high-end sophistication. Soft seats encourage relaxed socialising and stylish throws help beat the evening chill. Finally, practical design choices have made this collection suitable for life outdoors as well as in the home, with hydro-weave technology enabling an interior, design-led look that is resistant to water.

“Try to experience the true purpose of the Urban Palm House trend with beautifully designed and made furnishings that help you to embrace every spring-summer moment with the ones you love.”