Inspired by opulent palm houses of the Victorian era, mixed with the necessities of everyday modern living, comes the Urban Palm House trend. Vivid prints of botanicals and ochre coloured accessories give this sophisticated style its contemporary, vogue appeal. Discover the trend with designer guidance from Icon expert, Allison Chatten.
The Urban Palm House Trend
The hottest design trend for spring-summer 2017 has captured the essence of the indoor-outdoor lifestyle. Urban Palm House perfectly fuses nature with sophisticated modern living, making the look translatable from indoor to outdoor spaces. We’ve seen botanicals and tropical trends previously, but what we haven’t seen is the sophisticated edge of the Urban Palm House trend. This is drawn from its opulent, colonial influences. In styling this trend a balance of traditional and contemporary is essential, blending natural materials and pops of bright, yet earthy colour, and finished with metallic detailing.
Pantone’s 2017 colour of the year, Greenery, is also showcased in all its finery with this trend. Featuring palm leaf prints and beautifully patterned accessories, Greenery is brought to life in the most vivid way.
A Design for Summer Life
Icon’s Allison Chatten says: “Earthen souls that are naturally drawn to the outdoors in summertime will be equally enraptured with the Urban Palm House for its effortless indoor-outdoor way of living.
“Accessories suited to this trend should encourage the fluidity of modern life. Cushions, throws and relaxed soft seating should be easy to pick up and take outside when the occasion calls for it.
“The Urban Palm House trend feels spectacular both as a dramatic indoor lounge area that beckons you in, or as a sophisticated rooftop hideaway that friends won’t want to leave.”
Living the Trend
Icon’s Allison Chatten says: “Our spring-summer 17 collection at Icon is inspired by the Scandinavian concept of hygge, which means to live well and enjoy everyday small things. The hygge concept mixed with chic detailing, helps capture the Urban Palm House trend to the finest degree.
“Decorative zips, contrast-coloured stitching and woven fabrics provide the perfect mix of earthy texture and high-end sophistication. Soft seats encourage relaxed socialising and stylish throws help beat the evening chill. Finally, practical design choices have made this collection suitable for life outdoors as well as in the home, with hydro-weave technology enabling an interior, design-led look that is resistant to water.
“Try to experience the true purpose of the Urban Palm House trend with beautifully designed and made furnishings that help you to embrace every spring-summer moment with the ones you love.”