2017 Interior Trends - Urban Palm House


Inspired by opulent palm houses of the Victorian era, mixed with the necessities of everyday modern living, comes the Urban Palm House trend. Vivid prints of botanicals and ochre coloured accessories give this sophisticated style its contemporary, vogue appeal. Discover the trend with designer guidance from Icon expert, Allison Chatten.


The Urban Palm House Trend

The hottest design trend for spring-summer 2017 has captured the essence of the indoor-outdoor lifestyle. Urban Palm House perfectly fuses nature with sophisticated modern living, making the look translatable from indoor to outdoor spaces. We’ve seen botanicals and tropical trends previously, but what we haven’t seen is the sophisticated edge of the Urban Palm House trend. This is drawn from its opulent, colonial influences. In styling this trend a balance of traditional and contemporary is essential, blending natural materials and pops of bright, yet earthy colour, and finished with metallic detailing.

Pantone’s 2017 colour of the year, Greenery, is also showcased in all its finery with this trend. Featuring palm leaf prints and beautifully patterned accessories, Greenery is brought to life in the most vivid way.


A Design for Summer Life

Icon’s Allison Chatten says: “Earthen souls that are naturally drawn to the outdoors in summertime will be equally enraptured with the Urban Palm House for its effortless indoor-outdoor way of living.

“Accessories suited to this trend should encourage the fluidity of modern life. Cushions, throws and relaxed soft seating should be easy to pick up and take outside when the occasion calls for it.

“The Urban Palm House trend feels spectacular both as a dramatic indoor lounge area that beckons you in, or as a sophisticated rooftop hideaway that friends won’t want to leave.”


Living the Trend

Icon’s Allison Chatten says: “Our spring-summer 17 collection at Icon is inspired by the Scandinavian concept of hygge, which means to live well and enjoy everyday small things. The hygge concept mixed with chic detailing, helps capture the Urban Palm House trend to the finest degree.

“Decorative zips, contrast-coloured stitching and woven fabrics provide the perfect mix of earthy texture and high-end sophistication. Soft seats encourage relaxed socialising and stylish throws help beat the evening chill. Finally, practical design choices have made this collection suitable for life outdoors as well as in the home, with hydro-weave technology enabling an interior, design-led look that is resistant to water.

“Try to experience the true purpose of the Urban Palm House trend with beautifully designed and made furnishings that help you to embrace every spring-summer moment with the ones you love.”

Four Hot Interior Trends for Spring-Summer 2017


As head of design and development at British soft furnishings brand & design house Icon, Allison Chatten knows just what will be in vogue for the home and garden this coming year.

Here Allison explains the top interior trend picks for spring-summer 2017, including how to use Pantone’s Colour of the Year, Greenery.



“The start of spring brings the beautiful awakening of nature; with blossoms in full bloom and wildlife bouncing with energy. Stirring our senses with the hazy memories of carefree summers the Daydreams trend tempts a youthful soul.

The colour palate of this trend is rooted in dusky pinks and sky blues, amped up with punches of buttermilk yellow and complementary soft green, teal and nudes. Stylistically, prints either take a deconstructed, geometric direction with loose repeats that feel light and weightless, or wild and whimsical meadow florals let us drift off into a dream.”


Blok Party

“With spring and summer comes the need to feel social and expressive once again. No longer are we hibernating indoors with muted lighting and cups of hot chocolate, but feeling ready for the warmth and vibrancy of joy-filled gatherings. The Blok Party trend captures the essence of this totally spring-summer vibe.

Bold and striking colour block combinations of aqua blue and amethyst are set off with graphic textures for an urban appeal. Outlines in black and white give this trend its modern-retro feel.”


Stripe Action

“Stepping out of the darkness and into a season full of life is best represented with an abundance of colour and pattern, which is where the dramatic Stripe Action print and pattern trend comes into play.

Pair the Blok Party trend with stripes in every form for a truly contemporary look. Bold and contrasting, abstract and novel, oversized and miniature; the mixture is key as stripes take centre stage in 2017. In this pattern direction is playful, it depicts a sense of energy reflected by the seasonal change, with chevrons, zigzags, straight and broken lines.”


Opulent Jungle

“As the days get longer, those that revelled in the warm mustard & deep teal hues of the autumn are drawn to the natural beauty of the garden. We all long for an Indian summer to hold on to our new-found outdoor lifestyle for as long as possible. With the Opulent Jungle trend you can bring a touch of tropical paradise closer to home.

Banana leaf prints and other jungle foliage is a staple of this trend, in olive hues and softened khakis for a sophisticated look. Here is where Pantone’s 2017 Colour, Greenery, plays a big part. Mixed with ochre shades, metallic copper and oak and walnut wood, this look is soothing with a touch of luxury, perfect for hot summer days outdoors, and bringing a sense of the tropics indoors.”


With an abundance of exciting style trends to explore in 2017, discover which one ignites your imagination. Then simply unwind and enjoy every fleeting moment of British spring-summer time with the ones that matter most.